Beverage Ends

Reimagining traditional ends, Crown's SuperEnd® beverage ends feature a unique countersink wall angle and reinforcing bead, significantly reducing material use and unnecessary waste without compromising on performance.

These features make SuperEnd® beverage ends both trim and tough—and made the ends a game-changer after decades of little advancement in beverage end technology. Nearly 700 billion ends later, the innovation reduced aluminum usage by over 177,000 metric tons and coatings by over 3,000 metric tons.

The ends have also saved close to 1.4 million metric tons of greenhouse gas emissions—the equivalent of nearly 300,000 passenger vehicles driven for one year or more than 1.5 billion pounds of coal burned—and will continue to yield higher savings following more recent lightweighting of the end.

The Interchangeable SuperEnd® beverage end represents an advancement of the original SuperEnd® beverage end for the Asia Pacific region. As it can run on the same seamer tooling as other designs and make implementation easier, the technology has been licensed to international customers to enable them to leverage the innovation and meet their own sustainability needs.

Made to connect consumers with their favorite beverages with ease, standard ends provide the foundation for convenient pull-tabs and ergonomic openings that foster enjoyable consumption.

As brands diversify how they engage with consumers, ring-pull ends offer an appropriate platform for brand messaging and custom designs for seasonal or limited-edition promotions or contests.

Available in a range of striking color choices and finishes, colored ends support brand identity and promote greater consumer engagement. The ends can be matched to signature shades or specific flavor varieties, helping consumers to easily identify their favorite beverages and building greater brand recognition. By adding vivid color to the top of the package, colored ends also ensure the product is visible from any angle and can catch consumer attention from afar.

Designed to foster a more enjoyable consumption experience, Crown's 360 End® is the world’s first drink can with a full aperture end. By allowing consumers to remove the entire lid, the end transforms a beverage can into a cup, appealing to craft beer consumers by more closely mimicking a tap pour and allowing the full flavor and aroma of the beer to hit the drinker’s senses. The design also makes serving beer, craft beer and low carbonation products easy and efficient.

Global Vent™ is a dual aperture opening that delivers a smoother pour and heightened drinking experience. Flow rate is increased by approximately 50% by expanding air flow via a second aperture. Consumers simply open the beverage can as usual, turn the tab to align it over the button-shaped depression to the right of the main opening and then press down to activate the second aperture. No extra tools are required to open the end.