As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.

Philadelphia, PA – May 3, 2018. Since 1908, when Ludovico Martelli established the company in Firenze, Italy, the business has been setting trends in the male grooming market. Proraso, the company’s own brand of pre- and aftershave cream, was launched in 1948 and it is known today as Italy’s most venerable shaving brand, in an industry that is estimated to...

From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.

In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.

Earth Day 2018, slated for Sunday, April 22nd, is dedicated to ending plastic pollution that is commonly known to affect marine life, riddle beaches and landscapes with litter and clog waste streams and landfills. 1 In response, the Earth Day Network is encouraging consumers to educate themselves about plastic pollution and ways to address this global issue. Earth Day is...

Metal beverage cans offer the perfect packaging solution for beer manufacturers. Thanks to the double seam, found today on virtually all food cans and beverage cans, metal cans deliver an airtight, hermetic seal, which preserves the flavors and attributes that make each brand of craft beer unique.

This year, the annual holiday that is widely associated with the color green, falls on Saturday, March 17th. What started as a religious feast day in the 17th century to observe the death of Ireland’s patron saint, St. Patrick, has since transformed into a worldwide celebration, filled with unique foods and beverages. Corned beef and cabbage are one of the...

Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed...

Philadelphia, PA – March 13, 2018. To support the delivery of beverage packaging innovations that increase shelf appeal, convenience and sustainability and continue providing world-class customer service, Crown Europe has made major investments in its Bevcan Graphics Studio. The facility, based in Leicester, U.K. features new computer-to-plate (CTP) imaging technology, a new 8-color proofing machine to complement the existing upgraded...

Crown has pushed the envelope when it comes to innovation since day one. In 1892, our founder, William Painter, changed the trajectory of the beverage industry with the invention of the bottle cap (also known as the crown cork) and ultimately set the stage for a corporate culture focused on innovation. That focus still permeates throughout the Company today and...

February marks National Canned Food Month. If this is news to you, don’t fret: there are many ways you can still celebrate! Check out a few of our recommendations: Take an inventory of your pantry Metal food cans are recognized for their unrivaled ability to extend a product’s shelf life, as they are hermetically sealed to prevent contamination from unwanted...

Philadelphia, PA – February 15, 2018. Crown Food Europe, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), has introduced a comprehensive service package for food manufacturers. The package includes the sale of its high-performance capping technology, ancillary components and expert technical support for the machine’s service life. The package, which replaces the company’s previous model of...

Philadelphia, PA – February 12, 2018. As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal...

Philadelphia, PA – January 24, 2018. Craft beer in France? Surely you mean wine? Well, no. It’s official. Craft beer in France is taking off in a big way. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016 [1], and this is set to continue as French consumers increasingly seek a wider...